Conscious is 🔑

Consumers are gravitating heavily toward ingredients perceived as natural, organic, or ethically sourced. Bio-based materials—such as plant-derived extracts and emollients—are growing in favor, driven by environmental awareness and desire for transparency.

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Ingredient categories like active components are capturing a large share of the market—around 60%—while fast growth is seen in emollients and surfactants, which support skin care and cleansing functions. Haircare and oral care segments also display robust growth, as consumers increasingly focus on scalp health and dental wellness